The growth of this online paper in the last five years says a lot about how the platforms for journalism have changed, and this deal charts a course for interesting future developments.
This acquisition puts founder Arianna Huffington in a position overseeing all of AOL's editorial content with the title of president and editor-in-chief of a newly established Huffington Post Media Group.
The online paper has grown to one of the most trafficked websites in the U.S. with 25 million visitors each month. One of The Post’s strengths has been creating an online community of readers with tens of millions of people. Their ability to leave comments on Huffington Post news articles and blog posts and to share them on Twitter and Facebook is an engaging feature.
On her blog Ms. Huffington writes,
"By combining HuffPost with AOL's network of sites, thriving video initiative, local focus and international reach, we know we'll be creating a company that can have an enormous impact, reaching a global audience on every imaginable platform," Huffington said.
One area for improvement, however, is to add depth to its content which is often aggregated from other news sources.
In our world of fast jolts, quick sound bites, and pithy news the absolute gold standard remains unchanged: well researched, perceptive, and intelligent journalism.