Logos serve as potent symbols and sometimes they are tweaked.Starbucks is celebrating its 40th anniversary on March 30 and is making some changes to its recognizable trademark.
A designer at I'mjustcreative likes it:
-"Now they have released the fair Siren from its center stage, it’s free and open, much more expressive.
-The biggest change is the removal of the brand name, quite a confident move... it follows Apple and Nike, who have for some time just relied on the brand mark to tell the story....
- It can afford to say less but achieve much much more.
-The curvy lines really draw you in, the Siren is doing her job.-There is a slight nod back to the original one colour logo here, removing the harsh black and just reverting to the green. I also like the way middle circle in the Siren almost looks like a semi replacement for what was the black hole.
-That’s not to take anything away from the redesign, often the simplest solutions are the best."
I marvel at the power of logos. Every time I play squash I am reminded of the Adidas brand on my apparel.
What logo is embedded in your subconscious?
