Saturday, January 15, 2011

Annoying Buzzwords/Cliches

Bloggers are part of the "social media", "social networking" craze, and it's an important place to be for marketing professionals. But according to a recent survey business people are sick of hearing these terms.

What are the annoying buzzwords that should be used with caution if you are in business? They include the two above and synergy, innovation, value/value added, going green, free, ROI/return on investment, culture change, think out of the box, and integration. Also getting mention were proactive, multi-tasking, and end of the day.

On a similar note Lake Superior State University holds an annual invitation to recommend words which should be banished. Here are some from their 2011 Banished Words List:

viral - 'This linguistic disease of a term must be quarantined.'

epic- 'Over-use of the word 'epic' has reached epic proportions.'

wow factor- 'This buzzword is served up with a heaping of cliché factor and a side order of irritation.'

Facebook/Google as verbs- 'It's getting out of hand...I'm going to Twitter a few people, then Yahoo the movie listings and maybe Amazon a book or two.'

live life to the fullest- 'It's an absurdity followed by a redundancy.'

The university also has an archive of banished words back to 1976.