Tuesday, March 29, 2011

Lululemon: A Way of Life

Lululemon Athletica is hotter than perennial favourite Nike right now amidst a 2 for 1 stock split and the doubling of its value over the last year.

The company is a self described, yoga inspired athletic apparel company founded by Dennis Wilson in 1998 (and went public in 2007) "in response to increased female participation in sports and in accordance with his belief in yoga as the optimal way to maintain athletic excellence into an advanced age."

One analyst said about the company, "Though most retail apparel stocks are cyclical and people tend to buy less of such goods when the economy slows down, Lululemon is different. It’s what I call a high-octane secular growth story.”

It's interesting to peruse the company's website. One of their slogans is, "Creativity is maximized when you are living in the moment."

They also display a manifesto of positive values and thought-provoking maxims:

- A daily hit of athletic-induced endorphins gives you the power to make better decisions, helps you be at peace with yourself, and offsets stress.
- Do one thing a day that scares you.
- The pursuit of happiness is the source of all unhappiness.
- Success is determined by how you handle setbacks.
- Listen, listen, listen, then ask strategic questions...

Lululemon is a lifestyle.