Wednesday, March 2, 2011

Digital Convenience

My wife and I enjoyed Toy Story 3 last night which we rented from a digital kiosk by Red Box for $1. Talk about undercutting the competition and pulling the economic magic carpet from under the feet of others in the business.

EcoATM is another digital kiosk which has developed the world's first fully automated machine for buying back old electronics. The company says that 500 million cellphones are made each year and the average life of the gadget is 13 months. It will pay, for example, up to $300 for a used iPhone4. Another positive spin-off is that the company's initiative will help to save the environment from needless grief.

We are seeing more of the slick, interactive digital machines with touchscreens in conveniently located places. They are unobtrusive, convenient, and effective money makers which are increasingly part of many companies' business plans.

And, if you don't know how to use them, just ask a younger person who is very comfortable with the process.