Thursday, April 28, 2011

Mass Media Editorial Decisions

What deserves your attention today....yes, the royal wedding day? provides an interesting questionnaire through a flow chart. You may learn something with the options provided.

In a related article a editor asks if only 25% of Americans are somewhat interested in the wedding of Prince William and Catherine Middleton why is the American media preoccupied with covering the event?

"If you've been consistently ignoring the royal wedding, and all the while asking yourself, "What kind of people read this stuff?" know that you're not alone. Also know, however, that what you should instead be asking is, "Who decides people should read this stuff?"

It's interesting to think about the editorial board meetings where those decisions are made. What main criteria are considered? Chances are $$$$, ratings, and social values play a part.

By the way, my wife and I have set the alarm to view the ceremony and some of the pomp, tradition, and excitement.