The director of operations for the company philosophizes about the coffee waves—"the first was when espresso arrived on our shores; the second was when Starbucks brought us expensive specialty coffee;
and the third is now, when coffee has gotten really expensive and is treated less like a commodity and more like wine, something for connoisseurs to palate and philosophers to mull."The refined experience is now only available in Brooklyn, Portland, and Seattle, but a new partner is planning to grow the business.
Via The New Yorker