The fastest growing company on the Web right now with annual revenues over $500 million is attracting all kinds of writers including journalists and story tellers.
Groupon, a coupon site where consumers can pursue deals when they band together, seems like an unlikely place for those who like to wield the pen. However, a new program called Groupon Academy is investing significant time into teaching and training its writers.
"Forty percent of Groupon's writers have prior journalism experience, 70 percent were creative writers and 20 percent wrote marketing or business copy. As of this writing, there are 59 writers, 16 editors, 15 image designers, 24 fact-checkers, 11 copy editors and four editorial recruiters. They've hired 40 writers in the last six months. Groupon functions like a newspaper and that's really invigorating. There are teams focused on making sure things are factually accurate, transparent, and funny."
The intensive editorial oversight fosters a dynamic work environment. "There are dedicated stages, and teams that are really focused on making sure things are factually accurate, transparent, and funny."
It's interesting to see how our changing technologies are transforming society in diverse ways including the role of writers.
Via an article from The Atlantic
