I still have fond memories of the family clothesline. My mother would choose a sunny, breezy day to flap dry those cottons without a wrinkle. Now clotheslines are about as rare as ruffled peacocks because of city codes which call them unsightly. As well, the modern family has no time to air dry when a super powered appliance wins in the convenience department.
Thanks to Levi Strauss &Co. the clothesline may about to experience a renaissance. It is sponsoring the Care to Air Design Challenge which "seeks the world's most innovative, covetable, and sustainable air-drying solution for clothing."
"Your favorite pair of jeans consumes energy throughout its life cycle, giving this fashion staple a carbon footprint. On average, almost 60% of the climate impact comes during the consumer phase. Nearly 80% of that is due to the energy intensive method consumers choose for drying." Levi Strauss is doing its part to reduce its carbon footprint, and now it wants the consumer to get involved.
The $10,000 prize should stimulate some creative designs which are due by July 31.
It's interesting that the contest uses the word 'covetable.' Will more people be enticed one way or the other to dry their wash through innovative, green products?
Labels: environment, conservation, proactive, design
