Wednesday, April 14, 2010

What are your Media Habits?

All I know is what I read in the papers. ~ Will Rogers

My local newspaper, The Windsor Star, is rated Canada's most read paper. 54% of area residents say they read the Star on the previous day according to NADbank, the Newspaper Audience Databank. This compares to 48% in Ottawa, 44 percent in Toronto, and 41% in London.

Several months ago I paid the almost $300 to receive the paper for a year. I still need to have a paper in my hands, to peruse each page and select what interests me, and then pause and read at my leisure. I debated the online option but I need balance in my life as I spend enough time online. Besides, reading a newspaper or magazine online has its drawbacks with all the pointing and clicking. As well, I often buy The Globe and Mail which offers a comprehensive glimpse of national and international news.

In another survey, for the first time ever, the weekly Internet usage of online Canadians has moved ahead of the number of hours spent watching television. Overall, online Canadians are now spending more than 18 hours a week online, compared to 16.9 hours watching television. Internet usage is up from 14.9 hours last year. This figure seems like a watershed mark as one considers more and more options available online.

Where do you get the news? Is the print news media dying? To what extent has the Internet affected your lifestyle? Are you watching less television? What emerging media is taking up your time? It's interesting to think about how changing technologies are affecting our lives.

Again, the comments have been truly phenomenal the last couple of weeks. Here's hoping it will continue.