The power of euphemism and connotative language is seen in the new line of men's 'compression clothing or fit wear.' Equmen carries a line of undershirts and underwear "engineered with seamless athletic technology and physiotherapist techniques for ergonomic results."
The underwear is much more than streamlining the body. The clothing can "improve posture stability, reduce back pain or improve performance in any sporting activity."
And their slogan pretty well covers it: " Equmen is for every man, every day, every wear."
For the ladies Spanx offers a complete line of women's shapewear.
Certainly our lifestyles, work regimens, and exposure to enhanced media images have contributed to the growth in fit wear.
